About

Marknadsföringsinsikt

Analys och nyheter om marknadsföring, kanaler och mätning.

Marknadsföringsinsikt bevakar svensk marknadsföring med nyheter, kanalguider och analyser för yrkesverksamma inom byrå och annonsörsled.

What we cover

Marknadsföringsinsikt covers marknadsföringsnyheter och kanalanalys. Coverage is organised into 5 sections: Byråmarknad, Kampanjer, Kanaler, Mätning, Omvärld. There are 20 articles published so far.

How we work

Articles are written to be useful to someone actually doing the thing: specific, checkable, and honest about what varies by situation. Where a piece touches regulated work, it says so rather than implying the reader can skip a professional.

We correct mistakes rather than quietly editing them away. If a correction changes the substance of a piece, the article says what changed.

Following along

Every article appears in the RSS feed, which is the best way to follow the site without an account or a newsletter.

Getting in touch

Corrections, tips and questions: [email protected]. For advertising, see the advertising page.